Were You “Born Ready”?

Post Written by Petty Officer Second Class Amir Lawal

As the Coast Guard continues to expand its role in maritime and military activities so does the need to recruit more highly qualified individuals to join the service. This is where the new “Born Ready” campaign comes into play. Before you think of this as the typical public relations campaign let me tell you it’s not. This is a campaign that is targeted with a specific goal – to recruit hard working and dedicated people.

“Born Ready” will incorporate commercials, advertisement and a new website amongst other things to add to the Coast Guard national visibility and recruitment. The Coast Guard is sponsoring the Women’s Professional Soccer (WPS) All-Star game this weekend in Fenton, Missouri. The soccer game will be televised on Fox Sports and will have some of the “Born Ready” logos and images on the field.

A new Coast Guard recruiting website will be available early to mid September at gocoastguard.com. Be sure to tune in see the new look.

Also, with the new campaign comes a new, motivating advertisement that will send a chill up the spine of any current or aspiring Guardian. Go ahead and check it out here and here to see if it sends chills up your spine!

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